id:			154070
accession number:	1988.187
share license status:	Copyrighted
url:			https://clevelandart.org/art/1988.187
updated:		2023-12-08 21:50:25.713000

In the Canal - Cleveland, 1920s. Grancel Fitz (American, 1894–1963). Gelatin silver print; image: 32 x 23.8 cm (12 5/8 x 9 3/8 in.); matted: 50.8 x 40.6 cm (20 x 16 in.). The Cleveland Museum of Art, John L. Severance Fund 1988.187

title:				In the Canal - Cleveland
title in original language:	
series:				
series in original language:	
creation date:			1920s
creation date earliest:		1920
creation date latest:		1929
current location:		
creditline:			John L. Severance Fund
copyright:			

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culture:	America, 20th century
technique:	gelatin silver print
department:	Photography
collection:	PH - American 1900-1950
type:		Photograph
find spot:	
catalogue raisonne: 

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CREATORS

* Grancel Fitz (American, 1894–1963)  - artist
Grancel Fitz American, 1894-1963

As an amateur photographer, Grancel Fitz (born in Philadelphia) won numerous awards in pictorial salons before entering the new field of advertising photography in the 1920s. Photographs soon supplanted drawn illustrations as a way to sell products, and in 1929 Fitz opened a commercial studio in New York City. By the 1930s he was producing images for AT&T, Corning Glass, Chrysler Corporation, Ivory Soap, General Motors, and Westinghouse Electric. The glamorous world of make-believe created in his photographs promoted clients' products by associating them with a luxurious, desirable lifestyle.
	One of the most successful of the first generation of advertising photographers, Fitz received eight Art Director Club Awards between 1924-45 and served three terms as president of the Society of Photographic Illustrators. After 1945, his interest shifted to big-game hunting. M.M.
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measurements: Image: 32 x 23.8 cm (12 5/8 x 9 3/8 in.); Matted: 50.8 x 40.6 cm (20 x 16 in.)
state of the work:	
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support materials:


inscriptions:

	inscription:	Written in pencil on recto: "GF" monogram;  in pencil on verso: "Grancel Fitz / c/o Central Y.M.C.A. Camera Club / Phila PA / #3 / In the Canal - Cleveland / $20 / San Francisco Salon."; "Z"; "6492"
	translation:	
	remark:		

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CURRENT EXHIBITIONS

	title:		Industry and Photography: Selections from the Permanent Collection
	opening date:   1997-11-16T00:00:00
	<i>Industry and Photography: Selections from the Permanent Collection</i>. The Cleveland Museum of Art, Cleveland, OH (organizer) (November 16, 1997-March 1, 1998).

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LEGACY EXHIBITIONS

* Gallery One - 1G: May 16, 2016-October 17, 2016

* CMA, March 17 - May 14, 1989: "Photographs: Recent Acquisitions," Gallery D. <br>Cleveland, Ohio:  The Cleveland Museum of Art; 11/16/97 - 3/1/98.  "Industry and Photography:  Selections from the Permanent Collection."

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PROVENANCE

	Keith de Lellis, New York
	date: 
	footnotes: 	
	citations: 	


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RELATED WORKS

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CITATIONS

	Cleveland Museum of Art, Tom E Hinson. <em>Catalogue of Photography</em>. Cleveland, OH: Cleveland Museum of Art, 1996.
	page number: 	Reproduced: P. 161
	url:		

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IMAGES