id: 170454 accession number: 2012.63 share license status: Copyrighted url: https://clevelandart.org/art/2012.63 updated: 2022-01-04 17:56:08.664000 Unbranded: Reflections in Black Corporate America: Your Skin has the Power to Protect You, 2008. Hank Willis Thomas (American, 1976-). Digital chromogenic print; paper: 166.4 x 130.8 cm (65 1/2 x 51 1/2 in.). The Cleveland Museum of Art, Purchase from the J. H. Wade Fund 2012.63 © Hank Willis Thomas title: Your Skin has the Power to Protect You title in original language: series: Unbranded: Reflections in Black Corporate America series in original language: creation date: 2008 creation date earliest: 2008 creation date latest: 2008 current location: creditline: Purchase from the J. H. Wade Fund copyright: © Hank Willis Thomas --- culture: America, 21st century technique: digital chromogenic print department: Photography collection: PH - American 1951-Present type: Photograph find spot: catalogue raisonne: --- CREATORS * Hank Willis Thomas (American, 1976-) - artist Born March 17, 1976 --- measurements: Paper: 166.4 x 130.8 cm (65 1/2 x 51 1/2 in.) state of the work: edition of the work: support materials: inscriptions: inscription: Printed on adhesive label on verso of frame: "JACK SHAINMAN GALLERY/Hank Willis Thomas/Your Skin Has the Power to Protect You, 2008/2008 Light Jet Print/65-1/2 x 51-1/2 inches/Edition 2 of 5, with 1 Artist Proof/HWT08.016.L2" translation: remark: --- CURRENT EXHIBITIONS title: Hank Willis Thomas at the Transformer Station opening date: 2013-12-14T00:00:00 Hank Willis Thomas at the Transformer Station. Transformer Station (December 14, 2013-March 8, 2014). --- LEGACY EXHIBITIONS --- PROVENANCE Hank Willis Thomas (the artist) [1976-] date: 2008 footnotes: citations: (Jack Shainman Gallery, New York, NY) date: footnotes: citations: The Cleveland Museum of Art, Cleveland, OH date: September 4, 2012 footnotes: citations: --- fun fact: The Unbranded series encourages us to consider how advertising reinforces generalizations surrounding race, gender, and cultural identity. digital description: Hank Willis Thomas chose 2 ads per year published in Ebony, a magazine aimed at African Americans, between 1968—the year Martin Luther King was assassinated—and 2008, the year Barack Obama was elected president. He subtracted all the branding information from the images and added titles, often satirical, to each image. The result is a four-decade survey of how advertisers thought African Americans wanted to see themselves. wall description: --- RELATED WORKS --- CITATIONS --- IMAGES